Below are common fields that our customers add to their Google Sheet.
Domain - Domain used for the landing page
Page Path - The page path used for the landing page
Address Information (Street, City, State, Country, Postal Code)
Below are some additional field types that have special uses.
GTM ID - Google Tag Manager ID
Hours of Operation - Structured open and closing times for each day in the week
URL fields - CTAs and outgoing links
Color Fields - Hex color values (i.e. #ff00aa)
Image URL fields - Field is a URL, that gets auto-uploaded to our systems
Partner IDs - These are the customer's internal IDs associated with the pages so they can keep track of billing, active campaigns, etc (partner_business_id, partner_location_id, partner_site_id)